We recently took a seat for a question-and-answer session with our Office Manager and eco specialist, Rosie Whitmore, to get an insight into Dynamic's environmental initiatives.
- What has been your business’ biggest eco/green/sustainability achievement? There are quite a few that come to mind, I don’t think I would be able to select one. We have implemented energy efficient practices and technologies across our building and operations. This includes energy efficient lighting, and low lux lighting meaning all lights/warehouse aisles are on standby and only lighten when approached. Another great achievement for Dynamic is partnering with the Tree Nation initiative in 2022, we have single handedly planted over 102,500 trees across the globe, alongside this we have introduced recycling programmes, which has seen a dramatic drop in waste to landfill, helping to create a happy planet.
- What does the sustainability roadmap look like for you in 2024? We are currently exploring the option of introducing an eco-friendly chair made from fully recycled plastic bottles, alongside this, all new furniture ranges will be FSC compliant.
- Where do you think the biggest challenges lie in adopting sustainable practices? I would say, the involvement of various stakeholders in supply chains complicates the tracking and monitoring of products' environmental impact. To tackle sustainability concerns across the entire value chain, collaborative actions and transparent supply chains are essential to ensure all sustainable practices are being adopted.
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In which areas are you seeing the big innovations in sustainable/green products?
I am seeing the move towards a circular economy, where products and materials are reused, recycled, or repurposed, that is driving innovation in product design, material recovery, and waste management practices.
- What is one thing you wish your customers knew relating to green/eco? Understanding that individual choices and actions, no matter how small they may seem, collectively have a significant impact on the environment. Each time they choose eco-friendly products, reduce waste, or conserve resources, they contribute to a larger movement toward sustainability. Recognising the ripple effect of their decisions can empower them to make more informed choices and inspire others to do the same, ultimately leading to a greener and healthier planet for present and future generations.
- How can we use sustainability data/information to drive customer decisions? Using sustainability data and information effectively can influence customer decisions in several ways, I believe that providing transparent information about the environmental impact of products and services allows customers to make informed decisions. This includes disclosing data on carbon emissions, water usage, waste generation, and supply chain practices.
- What small steps do you take to live more sustainably personally? There are several small steps that I have taken to live more sustainably, the main one being that I car share my journeys to and from work. I am also conscientious about switching lights off when leaving rooms, not wasting water, recycling, and food waste.
- Who is your business eco champion/hero? I would say our CEO, Carl Verlander. Every time we put forward an initiative to better the planet, he always says yes.
- In ten words or less, why should people be ‘going green’? Sustain our planets future, preserve resources, and mitigate climate change.
- What is the most beautiful green place you’ve ever been to? I would have to say Tegallalang Rice Terrace, Bali.
