"At Dynamic we build and inspire a family of happy individuals that strive for success in anything they put their minds to. In and out of work we support those around us that need help. We also supply office products to the trade…."

Carl Verlander


We've reached so far...

We take the responsibility furnishing your office
Chairs & Desks Sold
Satisfaction Rate
Products Available

Our Mission Statement

'Our customers and our teams form the very essence of our culture, and through their dedication, we consistently 'Make it Happen'.

Company Objectives

Customer Excellence

To offer the best in the sector service, keeping customers happy and retaining customers. Listen, learn, and continually grow. 

Our Teams

Employee attraction and retention, ongoing training, and development.  Recruiting internally where possible, have a positive work environment where every opinion counts.  We are Living Wage accredited and Disability Confident Committed.

Our Core Values

Because we care, we continually improve by listening to our customers and our teams and learn and grow, changing to be the best and offer the best.  The people that care.

Social Responsibility

For the environment and those growing up in a changing world and those who need some help and support.  Tree Nation, Woodland Trust, TNT (Tuesday Night Team), and NCT (Northamptonshire Children’s Charity). Working towards Net Zero 2040.

Market Share & Profit

To monitor and analyse activities of competition, understand our position with the market and grow position.  With product, price, profitability, and people.  Have sustainable growth with the careful use of company resources such as finances and people.

Our Journey So Far, Not Always By Bus...


Dynamic Office Seating Limited is born - 2006

Having worked in the office furniture industry, Carl Verlander became aware of a unique selling point; to deliver office seating next day. Here the trio of Carl, Josh and George was born. Often working all night building chairs to deliver around the country, the vision of Dynamic soon became a reality.

Life began at a unit in Moulton Park - 2007

It wasn’t long before the support of others was needed, and the team grew to 7; Jess started her journey with us at this time and you may still speak to her to this very day. It was during this early stage that the “Make it Happen” belief was born and continues even now.

It became clear that a bigger building was needed: Gladstone Road - 2009

Here things started to snowball and with the addition of more department managers and some of our biggest customers joining us, we grew from strength to strength. Those customers are still with us today and are our biggest champions.

Then a bigger, bigger building: Ross Road - 2014

Ross Road sped the growth of Dynamic with the team increasing to over 70 employees and the range expanding to cover office furniture and office accessories. We introduced a 24-hour operation and continued to have year on year growth.

Dynamic Bus - Dynamibus - 2015

‘Dynamibus’ was born and gave us a mobile showroom, we can bring to you and demonstrate a sizable selection of our exciting products in a unique way. Our onboard specialist provides ‘Furnology’ training sessions to help educate and enhance knowledge and understanding.

Ross Road Showroom - 2016

An extensive makeover of our showroom, showcasing our wonderful products and delighting visitors every day. A design lead showroom, displaying our seating and furniture ranges, with our customers in mind.

TNT - Tuesday Night Team - 2017

We wanted to help those less fortunate and in need of some warm food and clothing, so our relationship with Tuesday Night Team was formed – a local charity helping and supporting the homeless in Northampton. We continue to support TNT to this day.

Mill Road Building - 2018

Ross Road became a squeeze and Mill Road was acquired to house our forever growing product offering; Dynamic vans whizzed between the two buildings making sure all orders went out of our door, to your door.

Net Zero by 2040 - 2021

Our knowledge and understanding of the impact our business has on the environment made it clear we needed to do more. Our commitment to be Net Zero by 2050 was forged.
March 2021

Today, in our modern site at Lodge Way - March 2021

Here we have the facilities to ensure we deliver Customer Excellence every day and focus on our mission statement – 'Our customers and our teams form the very essence of our culture, and through their dedication, we consistently 'Make it Happen'.
March 2021

Virtual Showroom Visits - March 2021

‘Zoom’ and ‘Teams’ became verbs during the pandemic as most of us started working from home. We learnt how easy it is to conduct virtual meetings, whether that’s with colleagues, customers or suppliers. When we are organising meetings or events, we ask the people who are joining, if they’re happy to go virtual and make it easy for them to do so. This is a simple way to cut down on our business travel, slashing greenhouse gas emissions and saving time and money in the process. We still use this form of communication today.
March 2021

WMS - Warehouse Management System - March 2021

Our Warehouse Management System was implemented to further grow the business and enhance our customer experience. The system automatically classifies all orders by size and selects the right courier to deliver, using the right vehicle by size. This ensures that we deliver product with least impact on the environment as possible. Getting it right first time
April 2022

TreeNation - April 2022

Our mission is to reforest the world and every time you place an order, we plant a tree. Thanks to the Tree-Nation's reforestation and conservation projects we help to restore forests, create jobs, support local communities and protect biodiversity.
Through the Tree-Nation platform we aim to bring a technological solution to the problem of Deforestation, responsible for about 17% of all Climate Change emissions.
It’s as easy as 1,2, tree!

July 2022

Northamptonshire Children’s Trust - July 2022

A new initiative to help and support children and young adults in Northamptonshire. Working in partnership with the trust we support, raise funds, donate and offer our inhouse services to help better the lives of children and young adults in our county.
September 2022

Real Living Wage - September 2022

We joined to ensure that our staff get the wage they deserve and which meets their every day needs. The real Living Wage rates are higher because they are independently-calculated based on what people need to get by. That's why we encourage all employers that can afford to do so to ensure their employees earn a wage that meets the costs of living, not just the government minimum.  We are one of 11,000 businesses and encourage you to join too!
October 2022

Disability Confident Committed - October 2022

As a Disability Confident employer, we have the knowledge, skills and confidence to attract, recruit, retain and develop disabled people in our workplace. This ensures we have the widest possible pool of talent and want to be the difference.
January 2023

Marine Conservation Society – January 2023

We're excited to announce our membership with the Marine Conservation Society, a step towards actively supporting marine conservation efforts. Joining this community, we're dedicated to protecting our oceans and their precious ecosystems. Together, we'll work towards a sustainable future for marine life and our planet.
April 2023

Chartered Institute of Logistics and Transport – April 2023

We are now a proud member of the Chartered Institute of Logistics and Transport, committed to excellence and professional growth in our field.
September 2023

UK Warehousing Association – September 2023

We're delighted to be a member of the UK Warehousing Association, a respected organisation dedicated to advancing the warehousing industry. This membership underscores our commitment to maintaining high standards and staying informed about the latest industry trends. As part of this esteemed community, we look forward to networking with industry peers, gaining valuable insights, and actively contributing to the progress of warehousing in the UK.
October 2023

Re:store Northampton – October 2023

Re:store Northampton, is a community initiative. Our collaboration with this organisation reflects our dedication to giving back and supporting local communities. Together with Re:store Northampton, we aim to make a positive impact on the lives of those in need, contributing to the betterment of our Northampton community. We're excited to embark on this journey, working hand-in-hand with Re:store to create positive change.
November 2023

The Diversity Trust – November 2023

We're thrilled to announce that we have officially become a member of the Diversity Trust. This partnership signifies our unwavering commitment to fostering a workplace environment that embraces diversity, equity, and inclusion. By joining forces with the Diversity Trust, we aim to further our mission of promoting diversity and equal opportunities within our organisation and the broader community. Together, we will continue to celebrate and support the rich tapestry of backgrounds and perspectives that make our workforce stronger and more vibrant than ever.
February 2024

New Dynamic Dashboard - February 2024

The introduction of the Dynamic Dashboard enables customers to effortlessly place, track, and explore orders with utmost ease. This innovation consolidates all pertinent information into one accessible platform, streamlining the user experience. It represents a remarkable advancement and yet another dynamic evolution, reinforcing our commitment to becoming the foremost choice for all your office and home needs.
March 2024

Your Logo, Our Tech Sheets - March 2024

The addition of your Company logo on our tech sheets enhances brand recognition and product identification. This visual integration strengthens the connection between our customer and their customer, fostering trust and familiarity. By incorporating your logo, you can streamline product identification and subtly promote brand visibility, reinforcing your position in the market. Another truly dynamic innovation.
April 2024

ISO9001 - April 2024

Achieving ISO 9001 certification has been a significant milestone for Dynamic. It demonstrates our commitment to quality management and customer satisfaction. Implementing ISO 9001 standards has not only streamlined our processes but has also enhanced our overall efficiency and effectiveness. We now operate with clear quality objectives and guidelines, ensuring consistency in our products and services. Our ISO 9001 certification serves as a testament to our dedication to continuous improvement and excellence in everything we do. As a result, our customers can have even greater confidence in the quality and reliability of our offerings, further strengthening our position in the market.

Providing Excellent Customer Service For Over 18 Years

At the heart of Dynamic are its people and we care deeply for all our employees. We are who we are because of the great people we have, and they are our biggest success. Click below to meet the team.